Today we are going to be plain and simple. Titles, what is in a Title? Meta descriptions, what?? Everything, From what I have learned Google on takes the first 7 words around 140-180 characters. All words after that are dropped from Google's search. On your descriptions the first sentence is crucial. Yo explain all of this, Etsy has done a terrific job in this Storque article. Please go to this http://www.etsy.com/storque/how-to/seller-how-to-optimizing-your-etsy-shop-for-search-engines-3835/ .
The information is out there and we as shop owners really need to take advantage of it.
Knowledge is Power!
Have a great day and enjoy it!