Showing posts with label Etsy description. Show all posts
Showing posts with label Etsy description. Show all posts

Tuesday, March 30, 2010

Etsy Titles and Meta Descriptions SEO - Knowledge is Power


Today we are going to be plain and simple.  Titles, what is in a Title?  Meta descriptions, what??  Everything,   From what I have learned Google on takes the first 7 words around 140-180 characters.  All words after that are dropped from Google's search.   On your descriptions the first sentence is crucial.  Yo explain all of this, Etsy has done a terrific job in this Storque article.  Please go to this http://www.etsy.com/storque/how-to/seller-how-to-optimizing-your-etsy-shop-for-search-engines-3835/ . 

The information is out there and we as shop owners really need to take advantage of it. 

Knowledge is Power!

Have a great day and enjoy it!

Tuesday, March 16, 2010

Tuesdays Tools Etsy Shop Tools


It is Tuesday again and time for more tools for you to use in your Etsy shop.  Since all of us are going through the Google changes let's stay with help for that.  There are so many sites out there to help us.  We will share some links today also.

What do we all want?  Sales of course BUT in order to have sales we need TRAFFIC in order to get TRAFFIC we need to have our Etsy Shops ready.  We want all shoppers to flock to our Etsy Shop.
Here is a terrfic blog by Timothy Adams, he has loads and loads of Etsy help.  Look at the "3 fixes for low traffic."   Remember to grab some coffee first then enjoy and discover.

Next is a tool to help you with your tagging.  It can be a most grueling task to get the right keywords.  This link will help you and it is am amazing tool.  It is called "HMC Keyword Tool."



If your computer is still in tack and you have done some changes to your titles, tags and all of your keywords now see your results.
"Statsy" has been around but the wonderful locator feature is awesome. 
It is pretty simple to use and saves you time searching through all of the pages to find where your item is ranked.  Enter your username and then click on the LOCATOR tab at the top and see how your work has paid off.

Until next week, work hard and play hard.  Always remember it is crucial for you to take some "me" time also.
Happy Etsying!

Tuesday, March 9, 2010

Tuesday's Tools

Lately we have all been in a flurry to get our shops ready for the Big Changeover. Where do I start?
Let’s cover “descriptions, titles and tagging.”


It is a continuous circle round and round we go. Tagging makes us seen, Titles make us seen, descriptions make us seen.

You have something to list and you are so excited. First off a Title. I know we all like catchy phrases but is Jane Doe going to search for “Cute Spring OOAK Orchid Plush Bunny?” Probably not, at least not in that much detail. What your item is should be at the forefront. Let’s use April’s title from Moore Magnets.

Fabric covered magnet board 16 inch x 16 inch covered in Alexander Henry's Kleo Fabric


It says it all in the Title, what it is, how big it is and what she used to make it. No questions to the searcher as to what she is selling. Nothing fancy just feature your product. It’s that simple.


Now her description:

Here is her first line:


Wall-mounted magnet board including 6 coordinating magnets.


It is definitely clear that she is selling Magnet Boards and here she sheds a little more detail in the first line. A searcher can look at the Title and first line and know what they are looking at. No confusion.


The rest of the description is precise and to the point all about the product, Magnet Board. She also puts in the description why someone would want to buy her product compared to others. She is selling her product, Magnet Boards.


These boards are perfect for bedrooms, kitchens, offices, craft rooms, and anywhere else you need to keep up with messages, notes, phone numbers, appointments, etc. Unlike magnetic boards you can purchase at an office supply store, my boards offer many different color and/or fabric choices to suit your taste.


Add some of my magnetic tins and make it a jewelry holder, spice rack, bead organizer, or something else handy!

This board measures approximately 16 inches by 16 inches and has 2 picture hangers attached to the back for mounting. The picture hangers are the triangle style so nails or screws will be needed for hanging. Please note that no nails or screws will be included with your purchase. The entire surface of the board has sheet of metal and holds magnets just like your refrigerator!


**Not intended for ages 12 and Under**


Google Adwords is very helpful for Titles and Descriptions for example the word antique gets more hits than vintage, try it out here. https://adwords.google.com/select/KeywordToolExternal  


Now for the dreaded tagging. Always, always, always use all 14 spots. Your first decision is what category you should select. Now the work begins. Once that has been decided, next should be your product. Let’s say you are listing a teddy bear, the first spot should be teddy bear, (colors used), (what kind) and so forth. Mention colors, textures, style. Here is a wonderful Etsy post from the Storque that is so helpful with tagging and descriptions. http://www.etsy.com/storque/how-to/seller-how-to-tag-o-rama-with-descriptive-keywords-5474/  


Well are you ready to get started? I know lots of work lies ahead but end results will be worth it. Remember these three things we have control over.


Happy sales to you!


Nancy


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