Selling your handmade wares face to face can be exciting and a bit
scary, but with some pre-show preparation and planning you can be
successful and take your business to a whole new level. I just
participated in the largest show in my area: 380 booths in a 3 day show
at a well known venue. I began creating and planning months ago to
create a “boutique” setting for my 10’ by 10’ booth. I wanted to create
a space that would set my booth apart and draw customers in to see more
of what I had to offer.
Vintage suitcases and woven cases add differences in height and visual interest. They also add both storage and display appeal. I used some items from my home to display my smaller items.
placed on a lazy susan brought some interest to my hair clippies. The
hair clippies were attached to my business cards and added to the
birdcage with gold painted mini clothespins.
I placed a room screen on the edge of my booth and filled it with my
scarves. People were drawn to the array of colors and textures and the
screen took up very little room.
Small colorful boxes and a thread storage system kept my smaller items
organized and visually appealing. A simple dress form place behind the
table adds some vertical visual interest and a porcelain hand displayed
my fingerless mittens.
Setting up a “boutique” to sell your wares is both exhausting and
exciting but with some planning and creativity you can give your
business a boost and build a personal connections with your customers.